Danni Lin (B.S., M.S.), CEO of GREAT WINE, Inc., would like to share her entrepreneurial journey. Under her leadership, GREAT WINE now has an online store, and understands that technology does not only make a product; it also creates an environment in which symbiotic parts of the wine world will thrive together to create higher product demand and supply.
Besides adopting groundbreaking technology in winemaking, GREAT WINE also collaborates with myVinotype – a smart wine recommendation platform for wine-related businesses and connoisseurs to learn more about clients’ wine preferences.
Launched in 2011, myVinotype first started as a website widget and a consumer survey. By 2016, the platform has launched an iOS app, and has become available in eight languages worldwide. All these features are supported by data analytics in order to be more client-oriented.
GREAT WINE is a huge success in the USA. In 2016, GREAT WINE opened its first tasting room in the Seattle Metro Area to offer wine tasting and vinotyping experiences to clients. It is ready to accept future challenges it may encounter during the expansion phase.
Our CEO Danni Lin is devoted to inspire more clients to engage in the global cultural exchanges of wine, with the opening of the first international satellite tasting room in China in September 2017.
Before becoming the CEO of GREAT WINE, Lin was a Data Scientist at Microsoft. Like many, Lin had experiences of going into a supermarket, and got lost in massive product lists and ads. She thought her likes and dislikes were related to how knowledgeable she was in wine – until she had a conversation with Tim Hanni.
Hanni is one of the first Americans to become Master of Wine, and introduced Lin to the scientific concept of “vinotype,” i.e. wine preferences and sensory abilities of people. Lin then transformed from a wine novice to a wine educator who encouraged consumers to speak their mind – what they really enjoy drinking and experiencing.
In 2016, GREAT WINE opened its first tasting room in the Seattle Metro Area to offer wine tasting and vinotyping experiences to clients. Lin did not let tasting and learning end in a brick-and-mortar store; she started a wine club for her clients so they can enjoy “vinotyped” selection of wines at home.
