Celisa Steele interviews Amanda Myers, director of product marketing, membership solutions, at Community Brands, and one of the co-authors of the recent Member Loyalty Study: A Deep Dive into Member Retention and Preferences. This report has findings to help organizations understand why members stay—or leave—and the most effective ways to connect with them.
Celisa talks with Amanda about key findings from the report, ways to increase member connectedness, where segments of members fall within the loyalty spectrum, and the implications all of this has on learning and education.
Full show notes at http://www.leadinglearning.com/episode102.
Highlighted Resource – Member Loyalty Study: A Deep Dive into Member Retention and Preferences
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