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QUESTION - “Hey Ola great content... what sort of metrics should we be measuring? Likes / reach / views etc? Or do you suggest asking the client what they want to see on a monthly report... thanks,”
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There are so much metrics available in internet and social media marketing analytics but here is the good news. You don’t have to focus on more than ONE at any point in your analysis.
Most people are focused on emotional metrics such as likes for the wrong reasons. It feels good when you get a like on your post but a like doesn’t directly get you paid.
I must say likes on your posts and ads have indirect ways of becoming revenue for your business. It’s social proof. However it should be noted that likes are by products of good and valuable posts, ads and social media marketing content.
So I think it’s a mistake to focus on byproducts while setting up a campaign. There is a time and place for that in your social media marketing journey.
There are metrics that are better focused on while optimizing existing campaigns. There are some to be focused on within the first fews days of a campaign going live.
As for me, my main focus are:
Obviously there are backends metrics of more sales from subscribers. There are also metrics of videos views before someone chooses to click over to my website.
I would occasionally look at this types of data for optimization purpose only. But it’s of no use when the core metrics are not running enough impression.
Here is what I mean. There is no point measuring how many high ticket sales was rang when you do not have a few hundred in front end low ticket sales. Also, there is no point looking at number of likes when the post is compelling enough for prospects to be clicking over to the site.
Have you heard of paralysis by analysis. That’s what happens when you try to analyze too many data at a time. The general rule is to be analyzing one piece of data at a time.
And even at that, I typically focus on 3 metrics most times. The numbers of visitors, leads and front end sales. If there is enough front ends sales, I would consider analyzing 1 more step of upsells and that’s it when it comes to orchestrating a profitable campaign.
It’s your responsibility to advice your clients on what they should be measuring. That’s how they will keep your services for the long term.
Sometimes, a campaign can strictly be all about awareness. In that case, collecting likes may not be a bad idea. It just all depends on the goals of the client. I do think that lasting clients cares mostly about their bottomline profits.
If you want to learn how to generate free traffic and leads for flowing front end sales, reserve a seat in my free class:
ABOUT YOUR HOST ::::|
Ola "Tux" Abitogun is the Creator of myEmpirePRO. He became a FULL TIME entrepreneur in October 2006.
He is a computer engineer and an engineering management graduate from New Jersey Institute of Technology; (NJIT) class of 2004/5. He was born in Dallas Texas and raised in Nigeria by his Nigerian parents. He considers himself a proud Nigerian American.
Today, he is a marketing addict, trainer, marketing and business consultant, real estate investor and all around serial entrepreneur. Most importantly, he is husband and father to their 2 Boys. The professional work he is mostly proud of is personally helping 1,000+ entrepreneurs around the world reach greater heights in their careers.
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