Jill Angie is the “Not Your Average Runner” Founder and Coach.
Jill was the first person to go through my workshop and she doubled her business in 10 days because she stepped into the person who made a difference and inspired the people who she wanted to inspire and was able to write emails from that inspired place. It became easy and effortless to sell out her program.
At times you step into a version of yourself because you need to know you can do it.
Old Money Story No One Will Pay For This at $398/year!
New Money Story $6K Running Coach Builds A Tribe
WHO IS JILL ANGIE
Not Your Average Runner is for women who haven’t considered themselves athletic, are in the 40-50 age range and want to rid extra weight and feel more confident, happier and healthier. Her clients may feel like running is not within their grasp. Jill helps them change their life as a life coach, running coach and personal trainer. Jill helps people change things through the eyes of running.
LIVE MORE INTO WHAT YOU DO
My favorite quote from Jill Angie is this, “If you run, you are a runner.”
Many people think running has to look a certain way - as far a speed, size of your body, etc. but only 5-10 % of the running population look like they just came off of Running Magazine’s cover. In fact, most people who run do so at different speeds, have different body shapes, some of us run/walk, etc. Running is basically faster than a walk.
This same concept applies to what we do here to on the More Money Show. If you manifest money at all, you are a money manifestor.
Let’s find out what has happened with Jill in the last two years.
EVOLUTION OF NOT YOUR AVERAGE RUNNER
In 2013, Jill wrote the book “Running with Curves” and she was doing personal training from her Philadelphia home. The book is about how you can start running in the body you have right now. Women started reading the book and emailing her and finding her on Facebook that Jill had changed their life.
She was pleasantly surprised and wondered what she could really do with it.
For most of 2014 she wondered how she could incorporate this into her business.
She started working with a business coach who told Jill she should start a year long program and Jill thought that was a terrible idea that no one would do. She told the coach, “No one would ever pay for that”. The coach encouraged her to try anyway.
Eventually Jill launched this very underpriced program at $398/year plus a free retreat. Jill lost a ton of money on her first program but she sold it out. What Jill learned from this was how to launch a program, what worked in that business model, what she liked and what she didn’t, and who her ideal client was. This was an investment in her confidence, skills and ability as a coach.
She wanted to sell it for thousands of dollars but her money mindset and worth as a coach kept her from that. She raised the price over the next few months and a year later, she easily sold the same program for $6,000.
JILL KNEW JUST ENOUGH TO LAUNCH HER BUSINESS
For Jill it was all about the learning process of being a coach. The program was basically “If you are overweight and struggling to run, I can help”.
In order to be a coach, you have to be coaching. The magic happens when you are coaching not when you are trying to figure it out.
Jill originally thought this model should include a weekly group coaching call, discussions on their training plans, guest speakers on webinars, teach extensive lessons and having a detailed website full of content but her coach encouraged her to do something different.
Jill started with a free Facebook group and a weekly call using a free conference call number for the first six months of her program. What her clients really needed was time with her.
JILL INVESTED MONEY TO LEARN
For the first year, Jill used free resources - Facebook group, free conference call, zoom so she had no technical costs in the beginning.
In 18 months, she went from charging $400 to $6,000 for her program.
Jill raised her program every time she “knew” it was time, she just knew. When it felt like it was time, she changed it. Everytime she raised the price, it became easier to sell. This was a fascinating concept to her. When she believed the program was worth more, that came through in her promotion of it.
Because Jill started her business in this way, the perfect system showed up a year later because Jill now knew what she needed.
JILL INVESTED IN HER OWN CONFIDENCE
Jill just launched a $20/month membership group for her community which allows Jill to influence and help more people. She loved the idea of building and working with a huge tribe. This membership group includes a weekly coaching call on zoom and a place where people can get their questions answered from a $6,000/year running coach.
It has been wildly successful and fun so far.
The people in this group are varied. Some people have never ran before and some people are doing their first marathon. It is great because new people can see what is further down the road for them, and people who are struggling can ask for help for their personal training plan.
Jill has realized that she needed to prove to herself that she could charge a $6,000/year package so that she could now decide what price point she wanted to sell her program at. This gave her confidence. She now sees the worth in her own program.
Now she sells her membership program at $20/mo because it feels fun, easy and amazing. Everyone can do it.
YOU ARE ONLY AS GOOD AS THE COMMITMENT YOU MAKE TO YOURSELF
Jill started her business so she could come to work everyday and have fun.
The clients who got results in her $6,000 program were the clients who showed up and did the work they needed to. People can get the same results with Jill by paying $20/month. Jill has realized in this process, “You are only as good as the commitment you make to yourself.”
The concept holds true for all people from coaches to course participants.
Jill is an instructor for her Life Coach School and one of the things they make all their coaches do before they get their certification, is coach non-paying clients for 3 months. This helps them learn their skill and not worry about selling. The magic comes in getting to do what you do. This can be coaching, running or anything that you do.
I LOVED HELPING JILL GAIN CONFIDENCE
Jill said working with me became life-altering. She said she was all in her mind before working with me and that I showed her that she could drop all of this head stuff long enough to look at possibility. Jill says this was a turning point in her career.
CONNECT WITH JILL
Watch for periodic openings for Jill’s monthly program at http://runyourbestlife.com or her main website at http://notyouraveragerunner.com