In 2010, Tom Donigan and his friends Scott Fiesinger and Matt Levey launched a jerky brand on a modest $11,250 seed investment, and didn’t take on any additional money for an entire year. Today that brand - Field Trip - can be found in more than 30,000 retail locations, and last year closed a six-figure funding round.
How’d they do it? That’s what this episode of Brand Builder is all about.
In our debut episode, Tom tells Brand Builder co-hosts Jordan Cohen and Jeff Murphy how the Brooklyn-based company elevated a gas station staple and created a company that fuels adventures for thousands of people every day. In this episode you’ll learn:
How Field Trip landed their first big distribution partnership with JetBlue airlines. Tom calls it their “first big win.” Six years later, the partnership is as strong as ever. How (and why) Tom and his cofounders launched their company with just $11k in seed money. Tom also breaks down the plan they came up with to make that initial investment last for the entire first year of the business. Why Field Trip recently refreshed their brand aesthetic. Tom tells us how the team knew it was time for a refresh, and how they pulled it off.Jump to
The Field Trip origin story. 3:06 Tom breaks down the difference between brand and product, and why it’s so important to develop both. 6:13 How Field Trip landed their first major distribution partnership, and how partnerships can help amplify your brand message. 8:23 Tom explains that how you experience Field Trip is just as important as the product itself. 12:45 How Field Trip was able to go an entire year on just $11k seed investment, and why they eventually decided to raise some big time capital. 14:10 Tom discusses the thinking behind Field Trip’s recent brand refresh. 17:40Links
FieldTripJerky.com @fieldtripjerky on Instagram Field Trip on Faceboook Tom on LinkedIn Arcteryx Topo bagsHave an idea for the show? Drop us a line! Brandbuilder@snacknation.com.
Brand Builder is presented by SnackNation.
