Steve Widder built the Susan G. Komen Mid-Michigan Race for the Cure in Lansing into a major event with over 6000 runners in his heyday. Steve shares his thoughts with us on how to understand an audience. He also shares with us his passion for biking and his recent travels to France to take on challenging legs of the Tour de France.
“Understand your audience.” (5:22)
“Make a grand spectacle at the beginning.” (9:27)
“I’ve been wanting to do this. This is my best chance. I’ve never gotten this far before and I’ve gotta go.” (20:29)
“Three times I didn’t make it. The fourth one I’m gonna do it.” (20:44)
(4:50) Growth stride and creating a community. (11:29) Leader philosophy of being all in. (20:58) Overcome self-doubt.
Successful products or programs address immediate pain points people face. Connect with your target audience and know what motivates and hinders them.