On this episode, I get to sit down with Craig Strent, CEO of Apex Home Loans, the company I work for! We discuss what it takes to be a consistent top producer for 15 years and the challenges that Craig faced on his road to success. Tune in for some great tips you can use in your business too!
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[1:39] Jennifer introduces her guest for this episode — Craig Strent.
[2:58] Who is Craig and how did he get into the mortgage business?
[4:30] How did Craig and his partner, Eric, move from dealing with subprime and being a loan officer to starting their own company?
[5:26] What were Craig’s experiences like getting started?
[7:00] What are some of the milestones that have contributed to making Craig who he is today?
[9:32] How did the knowledge that Craig gained as a result of becoming a CMPS influence how he worked with financial planners and advisors?
[11:40] What was the tipping point that caused Craig to realize that he would be focusing on working with financial planners?
[14:28] Why does Craig specifically choose to work with financial planners?
[16:50] Jennifer shares her perspective on why she works with financial planners.
[18:53] Regardless of what’s happening in the real estate market or the interest rate environment, life events occur and that can trigger an opportunity with a financial planner. The key is having a diversified business.
[21:21] What is the one mistake that Craig sees people making on a daily basis that prevents them from reaching new heights?
[25:23] Another mistake Craig has noticed is that people don’t invest in themselves.
[28:08] What are some of the roadblocks that people should be looking for that prevent them from taking action and how can they be overcome?
[31:40] In today’s hyper-competitive market, what challenges is Craig facing and how is he managing them?
[35:02] What are some of the pains and challenges that Craig had to go through in order to get where he is today? Craig shares some of his strategies for overcoming them.
[39:08] Success begets success and wealth begets wealth, but it’s not just about bringing different people in — the final product also has to be impeccable.
[41:55] It’s important to slow down to speed up.
[42:43] Craig has some final tips to help you achieve the success you’ve always dreamed of.
[46:14] Get in touch with Craig via email if you have any questions for him!
Mentioned in This Episode:
Kinetic Spark Consulting
Mortgage Lending Mastery on iTunes
Jennifer Du Plessis on YouTube
Jennifer Du Plessis on Zillow
Email Craig Strent
Think and Grow Rich, by Napoleon Hill
Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time, by Brian Tracy