How To Choose Which Products To Promote During the Holidays

When it comes to the holidays, there is no better time to maximise your sales and fill up your bank account.

A large number of retailers do the majority of their trade during the holiday season, and for some stores, up to 70% of revenue is generated during this time.

Whether the holidays are your lifeblood, or they just provide a nice little boost, making sure that you secure every possible sale is a must.

So let’s talk about how you can choose the right products, in order to maximise those sales.

When it comes to choosing a product to promote, my top 4 go-to categories are:

If a product already turns over quickly and it can be expected that this has the capacity increase then this is where I love to start

Why? The product has already been tested by your market, and they clearly love it. Creating a promotion around a high volume product should focus on adding benefit, through bundling and complimentary product upsells. You shouldn’t need to discount a product that already sells well.

The holy grail of retail is a product with a high margin. This means that you sell if for significantly more than you buy it for, like triple, or quadruple.
These products give you a lot of leeway when it comes to creating promotions. You have the room to offer a discount (preferably on multiples), to utilise free shipping as an incentive, to bundle and to use as an upsell.

I personally love combining a high volume product with a high margin product

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