Guest: Stacy McKenzie
Stacy McKenzie is the director of Lucid Studios--at Lucid they are developing the next level of camera technology to enable VR and AR content creation with real-time image processing. She is also the founder of Optical North, a San Francisco based video and film production team dedicated to bringing vision and creativity to every story.
Show Notes & Topics:
Description of what Stacy does “Hour glass effect” model for scaling business and growth How startups should leverage video to market and sell to their target market The importance of building long-term relationships with clients Know your message Reasons to use video; e.g., appeal to mobile users, tutorials, company introductions Video is like a personal conversation, solves problems with first impressions Stats and sales benefits; e.g., email campaigns, Google stats, ROI Think “one on one” conversation with ideal customer Video based on vanity or branding strategy--what’s the goal of your video? Have a platform for sharing video Look smart as an authority in your market Video is the “hook” Tradeoff: low-end quality video vs. professional video Starter package for cadence of low-end and high-quality videos; e.g., elevator pitch, call to action, video blogs How to get seen in your target market Qualification questions for hiring video companies Find videos you like and refer to those when qualifying a company Document special events Communication is key between you and video companyLinks & Resources:
Stacy McKenzie on LinkedIn: www.linkedin.com/in/stacymckenzie/
Contact email: opticalnorth@gmail.com
Lucid Studios: http://getlucidcam.com/
Optical North Productions: http://www.opticalnorth.com/
Optical North videos: https://vimeo.com/user28608336
TedX Talk on Virtual Memory with Stacy McKenzie: https://vimeo.com/200733646
UN Women, inequality in the workplace: http://www.unwomen.org/en
He for She Campaign, Emma Watson: www.heforshe.org/en
