Philip Nothard of COX Automotive interviews Alistair Jeff, Head of Operations at GardX AD-Vantage. Alistair discusses what ‘going digital’ means for them, and the importance of keeping up to date with the way in which consumers engage throughout the buying process. The why and what’s about spin, the hot spots and utilising digital to present products. They discuss the strategy behind the recent partnership with MODIX UK to deliver 360° and why it’s more efficient and stronger to work together. And finally, a hint of what the future looks like from the GardX AD-Vantage family, as they keep their finger on the pulse of both dealer and consumer interactions.