Anthony Kennada is a B2C marketer trapped in a B2B body. He is CMO of Gainsight and has been with the company since inception. Anthony has a bit of an unconventional marketing background that you'll learn about in the podcast. Marketing was something he hadn't done before starting with Gainsight. On this episode, you’ll discover how Anthony applies a B2C mindset to B2B brand marketing with exceptional results to show for it.
View the show notes: http://www.socialbusinessengine.com/podcasts/b2b-brand-marketing-drive-growth
