How would you like to attract your ideal customers? You know the ones who pay you what you’re worth, are loyal, and are an absolute joy to work with. My guest today can teach you exactly how. Having been one of the most sought-after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to attract and maintain customers by speaking their Secret Language. Jeffrey is also the host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs, and author of the new book LINGO: Discover Your Ideal Customers Secret Language and Make Your Business Irresistible.
More info and Free Book: http://jamestaylor.me/
In this episode, you’ll learn:
Who would love that?
The 5-Step Secret Language Strategy
How to go from being overlooked to being overbooked
How pricing can attract, not deter, your ideal customer
How to develop a brand image that magnetizes your ideal customer and filters out the rest
Empathy
Harley Davidson the brand
ManCrates.com
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