Communicate with your clients often
Your clients will appreciate that you contacted them regardless of the situation
Lack of communication is a form of call reluctance
Call your sellers and get a price reduction
Call your clients and wish them Happy Holidays
Excerpt The Sales Playbook - Get a copy at www.thesalesplaybook.net
The cornerstone of customer experience is communication. People want to know what’s going on. They want to know you haven’t forgotten about them. Whether you work with the same customers on an ongoing basis or you sell one-o products and services, communication is crucial for supporting a steady stream of revenue. In real estate, it was pretty common for people to say they never heard from their agents, especially when the home was not selling. Many agents will avoid calling the sellers because they did not know how to deal with the bad news. The problem with this is your customer is wondering what is going on and ultimately thinks you don’t care. Personally, I feel this is another form of call reluctance. Reluctance to deal with a difficult conversation.
David Hill is a leading expert on telephone prospecting. Over the past 28 years, he has worked as a salesperson in numerous industries and depended primarily on the phone to make sales. When other salespeople have switched to email or social media to reach contacts, David has stayed true to the communication medium of his roots. In doing so, he’s invested approximately 30,000 hours talking to prospects on the phone, which is equivalent to a triple master’s degree in phone prospecting.
David’s experience selling over the phone started as a kid when he took his first job as a telemarketer. He quickly learned that what seemed to be a frustrating and difficult job for his peers came surprising easy for him. After his second telemarketing job, David helped build a magazine called Condo Media, where he spent most of his day cold-calling businesses to sell advertising.
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