While we all need to take some time to rest during the holiday season, marketing does not take breaks. Marketing cannot take breaks, but that’s not a bad thing. The lull of your competitors provides you with a perfect opportunity to ensure people are seeing you at a time when they are on social media the most.
People are on Facebook, Instagram, and Twitter more during the holidays than any other time of year. And while engagement is lower during this season, it’s a great time to reinforce your brand awareness and have fun doing it!