Today I invited Dorie Clark to come back on the show to talk about her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive. Dorie was on the show back at episode 037 (The Art of Reinvention and Standing Out in A Crowded Marketplace) where we dug into her book Stand Out and really got deep into how to coach your inner critic.
Dorie Clark is an adjunct professor at Duke University’s Fuqua School of Business and the author of Entrepreneurial You, Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine. A former presidential campaign spokeswoman, the New York Times described her as an “expert at self-reinvention and helping others make changes in their lives.”
A frequent contributor to the Harvard Business Review, she consults and speaks for clients including Google, Microsoft, and the World Bank. She is also a producer of a multiple Grammy-award-winning jazz album.
In Entrepreneurial You, Dorie outlines a blueprint for professional independence and creating what she calls a portfolio career.
There are countless people who are really good, heck... even GREAT at what they do, but are yet to actually turn that into a lucrative income. Something I've had to grow up and realize and what Dorie so perfectly states is how:
"Learning to make money from your expertise is a different skill set from what’s needed to become excellent at your work or well known in your field."
We are going to unpack Dorie's book Entrepreneurial You and start to chip away at what the income path for independent professionals actually looks like.
In the year Dorie spent writing Entrepreneurial You her income grew by more than $200,000 as a direct result of using the techniques in this book.
Everyone is at a different place in their professional journey. So this isn't to say you'll see those EXACT results, and there's power in seeing what's possible.
In this episode you'll learn
Key strategies for building a sustainable business in today’s digital world The proven lead magnets and opt-ins Dorie uses when launching her books and courses How to develop a clear content strategy to share your idea, passion, or business online The critical pieces needed to grow a highly engaged online community How to leverage your content to create multiple streams of income The power of guest blogging and sharing your content through established publications How to develop a trusting relationship with your audience