Newsjacking was "invented" by David Meerman Scott and is a marketing technique where credible and authorative content is published in a timely manner. Publishing your views / opinion / editorials on trending healthcare topics on your blog can increase traffic through newsjacking. As people are online searching those trending keywords, your content is more likely to be found. Slightly different than curating news, you can become an instant authority by publishing your views as a topic becomes (or earlier) popular. Here are some ways to newsjack.
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Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social