You might think that it's very difficult to be noticed by local and national media, but it might be a lot simpler than you think. How do you hack the Facebook algorithm - and can you? Why are celebrity homes important? And how can you start with local magazines that won't let you get anywhere close? PR guru Christina Daves joins us to share her top tips on pitching to national and regional media.
Three Things We Learned
Use your social networks effectively.
Social networks can be a powerful tool but only when used to their biggest capacity. Tag people in your public posts and be very active - but don't tag-bait. You can't force interaction between the people you are following, but you can foster communication and start important conversations. Remember: Facebook Live is your best friend.
Don't put all your eggs in one basket.
Facebook can be a great tool, but it is impossible to say whether or not it will become obsolete in a few months. Always make sure to have a backup email list. Contact your followers and ask them if they are okay for you to contact them outside of Facebook - that way you will create an invaluable database of contacts.
Don't underestimate regional magazines.
It's very easy to shoot for the stars and aim for the national publications and maximum exposure. But you always work in your local area first, so don't underestimate local publications. You would be surprised how picky some local magazines are. As a realtor, it's important to make an impression in your community, so do your research on local publications carefully.
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There are a lot of ways to achieve good exposure in your area and reach as many potential customers as possible. National media outlets are always great for boosting your name, but consider going local as well - or if you don't want to bother with pitches, go for a system like HERO. Find what works for you and how you can boost your brand image in the most effective way to bring value to both media professionals and potential customers.
