Curating content is the process where you, the healthcare expert, use your expertise to educate your readers. Choosing popular health topics and adding an explanation, an analysis or your expert opinion provides value to your readers and can help improve traffic and the popularity of your site. Curating content is an exceptionally powerful tool to build your brand. Curating is a natural "slam dunk" for a healthcare provider.
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Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social