Darla Hall is the owner of In the Sports Zone, creating licensed activity books for college, NFL, MLB, NBA and other brands. Her idea started as a gift for a little boy who was struck by a car and suffered two broken legs. She developed the first Roll Tide Activity Book as a gift for him and secured her first license in 2012. He has fully recovered and Darla has grown her business by adding product lines, teams, and leagues each year. She is currently writing a memoir titled, “Ball Cap, Boots, Backflips & Business”, which will be released in 2019.