Are referrals that hard to get? Our guest Gayle shows us how she built a referral based business by practicing social media, listening, and sending out personalized cards.
Three Things We Learned
Act on a prompting
Choose a type of interaction with the people in your database and act on a prompting. Comment on their successes, and contact them when they’re in need. Aim for at least 5 interactions and one meaningful conversation every day
Use social media in an intentional manner
Look for important events that should be mentioned. Ask for their mailing address, and send them a card with photos of their friends, family, or themselves. This subtle reminder that someone took the time to think about them will increase your chances of being remembered.
Show gratitude
After you’ve received referrals from the people in your database, don’t hesitate to surprise them with a small gift or a card that expresses your gratitude.
Replay CTA
Showing people that you care about their accomplishments, special moments, or grief builds strong relationships. Doubled by the law of reciprocity, sending out personalized cards with the photos of the receiver or a loved one on the card helps make a lasting impression.
