A few years ago, Geisinger Medical Center needed fill staff physician slots. They chose the typical route of using direct mail to advertise their openings. Their marketing stretegist convinced them to simultaneously try to market the openings on the Geisinger FaceBook page. This is a very clean case study where conventional direct mail is compared to FB. The results are very provoking.
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Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social