In a world where everyone and everything is clamoring for your attention, it is becomingly increasingly difficult to focus on the vital few as opposed to the trivial many.
My guest today, Greg McKeown, the New York Times Bestselling Author of Essentialism, makes the case for why less can actually be more. We talk about how to eliminate distractions, the criteria for measuring what task you should actually focus on, how to establish proper boundaries, and why every man should take on the disciplined pursuit of less.
Gentlemen, I want to introduce you to my guest today, Mr. Greg McKeown. He is a man who needs no introduction for many of you.
If you're familiar with his work at all, you've likely read the book, Essentialism: The Disciplined Pursuit of Less. In this New York Times Bestselling book, Greg makes the case for why each of us should strive to focus on the few things that actually matter as opposed to the tasks and projects many of us get bogged down with.
He's spoken all over the world at industry conferences, huge companies like Apple, Google, Facebook, and Twitter, and governments including a personal invitation from the Prince of Norway.
Needless to say, this is a man who knows what he's talking about when it comes to doing less but producing more.
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