Randy interviews Chris Panebianco, the chief marketing officer (CMO) of Bankers Healthcare Group (BHG). BHG caters to healthcare professionals with medical practice financing, loans and other financial services. Chris talks about how "marketing" to healthcare has changed over his career and then reflects about his own personal experience with searching the Internet for medical care for he and his family.
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Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social