Having the right market, the right offer, and the right message is the foundation of what makes a business or service successful. The more specific you are about knowing who your ideal client is, the more successful you're going to be. Dean Edelson is a strategist, a writer, and one of the leading direct response marketing experts who’s been helping clients be able to go out and generate more leads, more sales, and more profitability. He's one of the top experts that the experts go to when they want to get results with their copy, too. Dean advises that you have to be tenacious, be persistent, and be courageous with your goals and not let anything distract you or get derailed by what other people say. If you've done your research, if you've put the time in and focused on finding out your ideal client, you're going to win.