With D.P. Knudten
Today Kate talks to D.P. Knudten, a copywriter from Wisconsin, about social media and how it can be a powerful booster for copywriters.
Tune in to learn:
What is ROTOMA (Return on Top of Mind Awareness), and why should copywriters care? What is Shoemaker's Children Syndrome? In our increasingly visual world, how can copywriters compete? Why social media can be an effective force multiplier for copywriters Should we focus on one particular social media platform Which is D.P.’s favourite social media platform What kinds of content performs best? Why D.P. thinks copywriters hate SEO Should you bid projects by the hour or value? How can introverts get more out of conferences? Question for the listeners:What's your big AHA moment from this episode? Share it with us on Twitter (@hotcopypodcast) or our Facebook page!
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About D.P.:D.P. Knudten is the Chief Collaborator at his business, COLLABORATOR creative, in Madison, Wisconsin, USA.
A 25-year veteran adman, D.P. has worked on some of the biggest brands in the business including Coca-Cola, McDonald’s, and Motorola at agencies including DDB Needham/Chicago and McCann Erickson/Atlanta. A writer by trade, he enjoys playing in the intersection between the visual and the verbal, using his NonFiction Branding™ approach to move people – and product.
He is also the co-author (with Spencer X. Smith) of the ‘ROTOMA’ –The ROI of social media, 'Top of Mind’ and is the host of the popular ‘The ROTOMA Podcast’. He also speaks about branding, social media, creativity and culture to groups throughout the United States.
D.P.’s links: COLLABORATOR creative website D.P. Knudten website Twitter Instagram ROTOMA podcast ROTOMA on Amazon