Amazon Prime Day
Joan Abrams asks: How important are progressive web apps going to be for retailers? Any retailers doing this really well yet?
Julie Acosta asks: Any updates on multi-touch attribution models/partners - who’s doing online/offline (brick & mortar) right?
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Episode 137 of the Jason & Scot show was recorded on Thursday, July 19th 2018.
Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at SapientRazorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
Jason: [0:25] Welcome to the Jason and Scott show this is episode 137 being recorded on Thursday July 19th 2018 I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scott Wingo. Scot: [0:40] Hey Jason and welcome back Jason Scott show listeners Jason how is your summer going. Jason: [0:48] It is going traffic I am just starting sort of a. A heavy travel session for me so I just got back from San Francisco and I leave on another trip tomorrow but I I feel like the big news this week is I read that spiffy got some new fun thing so congratulations. Scot: [1:08] Thanks yeah so for listeners that may not know so I started Channel advisor 2001 move to exact chairman in 2015 moved over 250 full-time I kind of, experiment with it in 2014 and overlap there and yeah it's been fun so we are on demand Car Care started with car wash with added oil change and now even have some products on the market so we have a cool iot device called spiffy blue that you plug into your vehicle and there's a companion app that tells you all that's going on with your car. A passionate about Digital Services I think that's kind of where the future is going so decided to put my money in time where my mouth is and we just raised our second round this week so it's good to get that behind us so we can keep servicing customers. Jason: [2:03] That's awesome and you keep expanding in the cities to right right right you where are you now. Scot: [2:09] Get 1/5 we're holding firm at 5 right now cuz we have this explosion of Fleet business so e we started out really with optispark with consumers at office parks and Residences and then we added oil change it unlocked Fleet so we we've been kind of adjusting as much Fleet as we get on our plate and it will be adding more City suit store in Raleigh Charlotte Dallas Atlanta and Los Angeles now. Jason: [2:35] Awesome I'm kind of sad because I am assuming that the climate in Chicago means I'm not going to be next on your list. Scot: [2:42] Yeah we've identified our first 50 cities and unfortunately Chicago is not in the first 25 but will eventually get to you. Jason: [2:51] Not I will be waiting or I'll just move I'll just get so frustrated at my lack of spiffy then I'll move. Scot: [2:56] Yeah yeah there's stairs five markets for you to retire to that maybe we'll get you there. Jason: [3:02] Nice I like the thought of retirement. Scot: [3:06] Couldn't you just in San Francisco at the NRF retail Tech any interesting things you want to give us a trip report on there. Jason: [3:14] Yeah you'd be happy too so there's an interesting show interruptus had this show for a number of years and it's mainly been focused on the CIO and CTO. So they sort of had a private party for a number of years I think for a long time it was. Permanently located in Half Moon Bay then it may have moved around a little bit so it may have gone to Laguna Niguel one year and San Diego last year. But there was also a digital merchandising show that that that shop.org put on, MN that shows been retired and see what they kind of done with interests Tech is they've expanded the temp to include all the, the digital Business Leaders and have more more overlapping content for cio's and business leader so I would, I'm not sure if that interests agrees with this definition exactly that I would characterize this is sort of the second year. [4:10] Where this the show has a broader scope in and I think it was interesting content and I think I think all of us that attended. Got a lot out of it so it was two and a half days. In San Francisco of pretty jam-packed content and it's a you know it's a smaller venue with smaller group so it's much more intimate like you basically have an opportunity and network with everyone else that attends and. You know it's it's it's more what I would call a a conference then like a big exhibition show it. Scot: [4:47] What were some of the key takeaways. Jason: [4:49] Yeah it's a different number different topics that they're too many speakers to go over everyone one that I was practically looking forward to is Katie Finnegan, so she runs a store 8 for Walmart which is Walmart's incubation lab and. She I think she she was the founder of the couple startups that Walmart Acquired and she kind of laid out their methodology and it's it's interesting to me because they're there been a bunch of retailers that I've had internally incubation labs in. I think it's fair to say on the aggregate that they haven't actually been that successful. And the Walmart one you know is is these are wholly-owned LLC so if you Walmart is essentially going to acquire you and then incubate you and sit in there all kinds of. You know questions that come out you know what is the exit look like for the the founders in the management team and you know how to define answers work and what are the success criteria and all those sorts of things so it's kinda interesting. I think Katie is like pretty realistic about the track record of retail incubation Labs insert you know she she was pretty candid about. [6:06] Where where they felt like they had the problem solved and where they thought like you know they're still open questions to be answered and she she kind of painted this maturity model and you know she highlighted several several. Companies that are in the story labs and where they are in that maturity model and so the. [6:27] If they're six stages of maturity you know, the most mature thing they have is this jet black which is kind of at the third stage of maturity. Which is this kind of um concierge personal shopping service and delivery service in New York City and some most of what they have is even earlier than that. So that was interesting was interesting to hear her thoughts about incubation in general and then some of the specific initiatives Walmart had. You know a bunch of gas from the show we're speaking they're so so Billy May who's the the CEOs or the table was on. A panel talking about. How how to prioritize technical initiatives within the company Rob Schmaltz who's been on the show from Talbots did a did a couple of channels. [7:25] The John Nord Mark has been on the show for his iterate. Incubation lab he brought in a couple of the companies in in his lab to kind of talk about new. New companies and there was also some the VCU that had some of their companies and so. There is kind of some interesting startups that we got to hear from and chat box there's a company called Shadow research. And there's a ton of newer Marketplace aggregator called hinge to which you may be more familiar with I wasn't super familiar with them. [8:09] As you well know you know tons of interest in traction in the in the marketplace space going on. And in the very last speaker sound pretty interesting and. I think I think we need to get him on the show so it's a it's a guy named Peter Schwartz who's a futurist. And I think he's got like a boondoggle job for salesforce.com so he's the head futurist for salesforce.com. [8:40] The listeners may be more familiar with Peter Schwartz his work he's the main character that the Matthew Broderick character was based on in the movie War Games. So he was like literally a young hacker that broke into some government databases and he was a consultant on the movie War games and several years later he as a futurist he partnered with Steven Spielberg to do. Paint a picture of what the future would look like for the movie Minority Report so all those famous scenes of. You know facial recognition triggering customer have ads inside the Gap in The Minority Report where ideas that that he put together. It's got a ton of fascinating stories he said when we were brainstorming Minority Report we thought we were, we are thinking about what the future would look like in 2040 or 2050, and he's like basically everything that we had in that movie like is now here and it's 2018 so he's like you know we may have gotten some of the ideas right but we were way wrong on the. On the timer iser. Scot: [9:48] I love those two movies Joshua spoiler. Jason: [9:54] Exactly exactly so he was interesting and it was silly but he's like. He's an older gentleman and he's like I'm 72 years old on the oldest employee at Salesforce and the irony is not lost on me that the oldest guy tells horses responsible for the future. Scot: [10:12] What did he predict. Jason: [10:18] Yes so he we talked about a bunch of things. We talked about Ai and that's an interesting one because I feel like there's kind of two camps I think there's people and maybe Elon Musk is in this Camp to think. The AI is super dangerous and that the Killer Robots are coming and Peter Schwartz was like that's not what's happening with the AI that we have now and heat you know he made his Arguments for why. We we like we really aren't making very fast progress on General AI that has sort of generalized intelligence that could become sentient. [10:52] But he did talk about a bunch of the risks with the kind of AI that is emerging and he talked about like, you know in the near future when all these AI, algorithms are deciding like what medicine what Medical Treatments we qualify for and whether or not we get credit and all these things you know will there be. Transparency about all those decisions and what rights are we having and things like that so is his POV on on. Hey I was a little less like. Daunting and then some folks and we talked about the future of work you had a lot of folks that think that like all the jobs are going to get eliminated by all this Automation and that you know we're all going to be sitting around without anything to do and again he kind of felt like that. That wasn't likely to be the case cuz he kind of talked about how hey you may not have a lot of people sitting in truck driving trucks around that he envisions is future we're just like we have all the Air Force drone pilot sitting in Las Vegas. [11:53] Fly the planes over Afghanistan and then go home to their families in Las Vegas that you could have a ton of. Truck drivers that are moving trucks on it you know through the commercial residential streets and then getting them on the highway where they drive autonomous way and you know it. Some some data points to support his his hypothesis is that. Lots of New Jersey jobs emerge to replace the jobs that tend to go away. Scot: [12:20] Nursing school any other highlights. Jason: [12:24] Those were some of the stuff that they jumped out to me there are a lot of like sort of topic-specific stuff so you know topics about Big Data topics about how. To hire how to structure Innovation and companies you know so there there was a little something for everyone in their butt butt. I feel like those are those are some good highlights and I was a little distracted through the whole thing because I feel like there's some other e-commerce stuff going on at the same time. Scot: [12:57] Yeah it's been a busy week in the world of e-commerce and and since we're coming off Prime Day 2018 we thought we'd jump in the news and start off with. [13:25] Yes let's start off with the prime day got off to a rough start with I know you were tracking that and I saw you at least quoted two or three times out there in the Press what what did you make of that. Jason: [13:36] Yeah so I mean I'll start out by saying I was completely surprised and caught off guard I feel like Amazon has had a shockingly good record of reliability on all these peak days and so if you would have asked me up front to like make a bed on, on which retailers were likely to suffer an outage during up a peak event I would not have picked Amazon so I was, someone surprised that they had this outage right off the bat while to talk about like what the impacted the outage was and forms of hurting, the revenue hurting their Prime subscriber is hurting sales of there their first party products.
Scot: [14:16] Yeah what when does Herzing is it on Twitter
[14:21] people discovered that if you use the smile you no interface where you anything you buy donates money to a charity and I had previously set that up and I was able to go through smile I was are down for are the first four hour but I was able to go to smiling and get it to work which to be made it feel more like a networking thing I never know what happened but it was unusual to me that there were were little slices that were working.