RECOGNIZE YOUR FEAR AS A REAL THREAT!
Even for the best in the real estate business, fear can still creep up as you're trying to grow, learn and do better. It happens to everyone. Fear casts doubt on what you're doing or on your ability to do so. What if I try to expand and it doesn't work? What if I try to move into luxury and it doesn't work?
MASTER THE NOT SO OBVIOUS BASICS
Our fears are not really that complicated. Fear largely comes from worrying about being embarrassed. That's what it comes down to for most people: Not being properly prepared for a big moment and being embarrassed in front of others. That's it! If you master the basics and also the "not so obvious" basics, you'll eliminate a lot of those opportunities to feel embarrassment as a real estate agent. Mastering the basics is a way to eliminate a lot of your fears.
PRODUCTIZE YOUR CORE STRATEGIES & OWN THEM
You have to own the discussion about a core strategy. Why? Because there is so much information that if you start getting worried about being embarrassed, you can flood people with information. If you really want to demonstrate professionalism and magnetize the business towards you, you can empower the person you're talking to with that core discussion. Give someone a condensed version of your core strategy and you'll be amazed at the response. Your excitement at delivering a productized outline will encourage prospects to follow up with a bigger presentation. Owning your strategies also helps you to calm down whenever someone shows interest, so you won't confuse them.
LET THE CORE MATERIALS PERMEATE YOUR ENTIRE BUSINESS
Is the help you're offering strategic, professional and clear? Whether you make a sale or not, did you empower that person to better understand the order of things? That's what a core strategy is all about. Productize your core strategies and print them out - that helps you own it and physically deliver it to someone. Once they're productized, you can let them permeate your entire business. You've mastered the basics, productized your strategy -- and then it's time to expand to Facebook, video and other platforms.
