Stephen Wunker is a noted author, entrepreneur, and consultant whose new book Costovation solves the dilemma of how to spend less and innovate more. He led the team creating one of the first smartphones in the 1990s, teamed with Harvard’s Clayton Christensen to build out consulting practices, and since 2010 has led New Markets Advisors, whose clients include Nestlé and Nike. His writing appears in Forbes, Harvard Business Review, and The Financial Times
In this episode, we cover:
1:37 – Costovation
8:43 – Why are you innovating?
10:00 – Innovation alignment
10:43 – Innovation labs
11:19 – Innovation process
12:53 – Planet Fitness case study
16:44 – Inventors sabotage
22:27 – The rate of innovation adoption
25:42 – Product enhancement
Resources mentioned in this episode:
Link: costovation.com
Tools: Google
Book: The Innovators Solution by Clayton M. Christensen and Michael E. Raynor
Album: Daddy Yankee
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The post CL190: Costovation And Wowing Customers With Less - Interview with Stephen Wunker appeared first on James Taylor .
