Krista Ankenman, Cofounder and Vice President of Client Services at Tank New Media, a digital marketing agency that treats the internet as an activity hub, with everything else marketing pouring into the website. Tank New Media became a HubSpot partner in 2015 and works primarily with manufactures in the B2B world.
experience how clients’ customers are experiencing their brand
sales how are the messages resonating with their customers
service how is their service department dealing with customers as they come in
most of our clients have high touch sales process high value sales process potentially repeatable after engagement
custom mix of the pieces that we feel are going to get them traction and get them going to meet their goals
building trust, so they let you do some of those experimental things that could really work great – but they’ll also forgive you if they don’t. If you have those solid relationships, you have a little bit more flexibility there.
Analytical creatives, problem solvers
consistent, are giving the same brand messaging as they got initially from the website or from the ads
in a lot of industries, when you jump that barrier from sales into service, the brand voice almost always shifts massively.
from sales and marketing to service? Then get all those people together and say, these things work together. It’s not siloed. It’s not just one component piece. Everything connects. Can we make all of these make sense together? That’s really how we’ve been attacking it so far.
Krista Ankenman presented, “Growth Stacking: How to Scale Healthier Accounts, Maximize Value, and Deliver Results,” at HubSpot’s Inbound 2018. She emphasized the need to”go deeper” with clients, nurture those relationships, and build trust . . . and to “connect the dots” across different departments so that brand messaging from the marketing, sales, and service department is consistent. Siloes don’t work.
LinkedIn. Feel free to reach out to me and connect with me. Or email me at email@example.com.
what can they do to help make sure that their equipment is always up and running? Can they get ahead of the game? Can they pre-sell them on component parts kits or something along those lines to help smooth out that process?
ow do all of the components connect, from sales and marketing to service? Then get all those people together and say, these things work together. It’s not siloed. It’s not just one component piece. Everything connects.
The Sale Does Not Stop with the Sale