So many men believe that the terms purpose and profit are mutually exclusive - that for one to exist, the other can't. That just isn't the case. In fact, when you learn to align your purpose and passion with the ability to make a profit, you have a greater ability to impact the world in a positive way.
Today, I am joined by the founder of Black Rifle Coffee Company, Evan Hafer, to talk about how he's managed to build such a successful business around what was simply a passion project. We talk about the power of utilizing new media for marketing, finding and speaking to your tribe, sacrificing ego on the altar of business, and how to align purpose, passion, and profit.
SHOW HIGHLIGHTS
How Evan went from firearms to roasting
How Black Rifle Coffee Company makes and utilizes viral videos
Why interactive marketing is crucial to a business' success
Evan's view on the competition
Defining "great marketing"
Discovering, developing, and speaking to your tribe
Giving birth to a new you
Identifying and letting go of false expectations
Why you have to sacrifice your ego on the altar of business
Why radical transparency is crucial
How to effectively add people into your ecosystem
Why businesses should be less concerned with political correctness
How to recruit new employees effectively
Why you need to differentiate between individuals and the company
Finding and securing funding for your project
EVAN HAFER
My guest today is Evan Hafer and although you may not know his name, most of you listening are familiar with his company, Black Rifle Coffee Company.
He is a former member of the Special Forces and between his multiple combat deployments, he spent time honing his firearm and roasting skills.
When Evan left the service in 2015, he learned how to market and turn his second passion for roasting coffee into not only a fulltime business but a global coffee company that is recognized for their viral irreverent videos and marketing campaigns, and their incredible coffee.
Now, I will be the first to tell you that I don't drink coffee myself but when given the chance to connect with Evan, I couldn't pass him up as he's clearly on to something when it comes to building a movement and working to employ our nation's veterans.
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