In this episode, I discuss how set up your business for success in digital marketing. Knowing your perfect customer is the most important information needed to be successful when you begin to market your business. I discuss why and give a perfect customer worksheet for you to download and use to identify your perfect customer. Next, I discuss the 5 reasons you should be using digital or online marketing in your business. Those 5 reasons are; Traffic, Targeting, Cost, and Measurement, and it's Repeatable.