Today, my guest is Katrina Noelle, President of KNow Research, a qualitative consultancy based in San Francisco. Additionally, she is the co-Founder of Scoot Insights, a firm offering an agile qualitative methodology for decision-making. Katrina is an active member of QRCA which is the Qualitative Research Consultant Association, the Insights Association, Women In Research (WIRe) and ESOMAR. She is proud of KNow's status as a certified woman owned business, and serves as a mentor through both WBE and WIRe's mentorship programs.
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