Mike Kim is one very smart man who knows marketing and branding, and he is here to share his 7 step process for creating your speaking brand. This is the same process he has used with his clients, including well-known thought leaders like John Maxwell, Donald Miller and Suzanne Evans.
On this episode of The Speaker Lab, he walks us through those 7 steps and what they entail. We also talk about why positioning determines so much of everything else you do in your business, how to price yourself as a premium speaker while still being able to negotiate and take lower-priced gigs.
Whether you are new to speaking or are a long-time veteran, this is a great episode chockfull of helpful recommendations and frameworks to help you. Without further adieu take a listen to Mike Kim and I on today's The Speaker Lab.
THE FINER DETAILS OF THIS SHOW:
What is the most unique selling proposition that any of us have? Who should your marketing materials be speaking to? Which platform is best for you? Why you should position yourself towards the high end of the market. How do you know what kind of product you are offering? What is the best way to pitch and sell yourself? What are the three sub-identities to every brand? Can you sell lower-tiered products while being positioned as a high-end brand? And so much more! EPISODE RESOURCES Mike Kim's web site Mike Kim on Twitter Mike Kim on Instagram Mike Kim's free recap and resources The Speaker Lab on YouTube The Speaker Lab Facebook group Got questions? Send them in here Email me! Subscribe on iTunes, and leave us a rating or review
