On this week’s show Sean interviews Jon MacDonald, founder and president of The Good, a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers.
With names like Adobe, Nike and The Economist on its client list, it’s fair to say that The Good has been a success- confirmed by its position on Oregon’s list of top 20 fastest growing private companies.
Hardly surprising, given that many brands that have worked with The Good have seen a 100% increase in revenue, on average.
Jon knows a thing or two about encouraging site visitors to take action, and shares his expertise on conversion optimisation in publications, such as Entrepreneur and Inc.
In addition to this, Jon volunteers for several causes throughout the Pacific Northwest and is an active committee member of industry associations and peer groups, such as Entrepreneurs’ Organization (EO).
Sean and Jon discuss a number of topics in today’s show, including:
Want to learn more? Check out The Good’s content. Sign up to the weekly email list for tips on how you can help your own business with CRO.
Does your website receive at least 10k hits each month? Try out The Good’s free landing page assessment.
Contact John directly: firstname.lastname@example.org
Services Jon mentions:
As always if you have any questions you can get in touch via Twitter @SeanClark.
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