In 2008 Charlene Li published “Groundswell,” a seminal work that detailed how companies should understand and leverage new internet technologies – well before many of today’s most familiar apps were invented. Since she’s expanded her library of published works and has carved a strong reputation as an advisor and forecaster of business trends.
In today’s podcast, Charlene Li discusses the importance of authenticity and transparency in leadership. The best laid business plans can go awry when leaders only discuss them annually at an off-site. The best managed companies make the mission, vision and values come alive daily in their actions and words.