What really motivates behavior? It's not trying to influence someone's actions. It's actually trying to build a "culture"; a context in which they can become great on their own. In this episode of Unlocking Greatness, Charlie discusses why building a culture of greatness is the greatest way that you can inspire people to become great themselves. For more content from Charlie, to subscribe to the weekly newsletter, and/or to order Charlie's new book Unlocking Greatness, please visit http://www.charlieharary.com
