On this episode of Selling Local, we talk about the popular moves in the sales industry when it comes to cold outreach. Spoiler alert... they all suck and it is a travesty that we feel the need to "fake it til we make it" in sales. Why not create ACTUAL credibility in your outreach? Because it takes effort, that's why. We are too consumed with instant credibility and the need to hit our monthly quota by all means necessary. Tune in and hear The Copier Warrior talk about the WHY behind the outreach and how to create more effective conversations during the first touch.