Christian Terwiesch is a professor in Wharton’s Operations and Information Management department and co-director of Penn’s Mack Institute for Innovation Management. He also holds a faculty appointment in Penn’s Perelman School of Medicine. Christian launched the first Massive Open Online Course (MOOC) in business on the Coursera platform and by now, well over half a million students have enrolled in the course. His latest book Connected Strategy, co-authored with Nicolaj Siggelkow, identifies the four pathways for turning episodic interactions into continuous relationships.
In this episode, we cover:
3:33 – The 3 Types of Innovation
5:40 – Innovation in Healthcare
6:12 – MOOC’s
9:16 – Respond-to-desire
10:43 – Curated offering
11:39 – Coaching behaviour
17:39 – Automatic execution
20:10 – The power of big data
25:03 – Innovation in the classroom
26:44 – The process driven approach to innovation
Resources mentioned in this episode:
Herbert Grönemeyer
twitter.com/Terwiesch
coursera.org/instructor/~1349478
terwiesch.com
Tool: YouTube
Album: Herbert Grönemeyer
Books: Product Design Development: amazon.com/Product-Design-Development-Karl-Ulrich/dp/0073404772
Connected Strategy Book: amazon.com/Connected-Strategy-Continuous-Relationships-Competitive/dp/1633697002
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The post CL218: Strategies For Innovating The Customer Experience - Interview with Christian Terwiesch appeared first on James Taylor.
