There are things you’re doing right now that are hurting your business.
It’s ok. You’re not the only one. It can be hard to keep up in the constantly shifting landscape of social media platforms, direct to consumer retail channels, marketing best practices, and latest and greatest growth hacks.
Luckily, we've got a marketing expert to help you identify and avoid these mistakes. Joining us is Erik Huberman, the founder and CEO of Hawke Media.
Erik knows his stuff. Hawke is a full service marketing consultancy who has done work for literally thousands of brands, including household names like Red Bull, inCase, Proactiv, Verizon, and tons more. Plus Erik has been named to Forbes' 30 Under 30 list, Inc. Magazine’s top 25 Marketing Influencers, and he’s a frequent keynote speaker and contributing writer.
Erik starts with the fundamentals, then gets really granular and nuanced when it comes to tactics.
Pay special attention to the “three pillars of marketing” that Erik describes. If you come away with anything from this episode, that should be it. But of course there's a lot more to it than that:
Takeaways
What to do when your customer isn’t who you think it is. When brands discover this… most make this one big mistake. Erik tells us what that is. Do things that aren’t measurable. Yes, of course do the things with clear ROI, but not all value is immediately measurable. Why direct response marketing is less important than it used to be, and what to focus on instead.Links
Hawke Media Connect with Erik on LinkedIn.Brand Builder is a co-production of SnackNation and ForceBrands.
