Jay is responsible for all revenue-generating activities of Atlassian,
including customer success and retention, operations and marketing. Jay
joined Atlassian in 2008 as vice president of sales and marketing to lead
Atlassian’s pioneering efforts to develop a high-velocity, low-touch sales
model. He’s overseen the company’s global expansion, introduction of its
Starter License program (a disruptive approach to “freemium” where the
company donates all proceeds to a charitable cause), and its growing
worldwide customer community and programs. In 2011 Atlassian
introduced its cloud-based offering Atlassian On-Demand, an evolution of
its fast-growing SaaS platform.
Jay has more than 18 years of experience in the software industry. He
began his career at Plumtree Software where he held a variety of senior
marketing and sales roles. Significantly, Jay oversaw the company’s
expansion throughout Europe and Asia Pacific. When Plumtree was
acquired by BEA Systems in 2005, Jay became vice president of marketing
for BEA Systems, which was later acquired by Oracle in 2008. Jay holds a
bachelor’s degree in political and environmental science from the
University of Washington.
