In this episode Sal, Adam and Justin talk with Mike Cessario, co-founder and CEO of Liquid Death, a water brand disrupting the bottled water market. Liquid Death is a new Mind Pump partner so please go out and support at liquiddeath.com!
Inventing the viral video: How brands use marketing to get attention, being authentic & MORE. (3:34) Why fun can be healthy. (9:42) Disrupting the industry and saving the planet at the same time. (17:35) How long have they been in business, what kind of traction are they seeing and what was their strategy in the beginning? (21:37) What are the biggest hurdles he sees that they will have to overcome? (32:12) Not just a marketing gimmick: Getting the masses to purchase their product. (34:41) Wanting to operate with the ‘small brand’ mentality. (37:40) What interests him the most among the various platforms? (43:55) ‘Death to plastic’ and why recycling CAN be cool. (46:10) What are some paradigm shattering moments that he has experienced? (52:07) The new world of marketing. (55:09) What are the next moves for the brand? (1:01:53) Why at the end of the day it’s all about honesty and authenticity. (1:05:38)Featured Guest/People Mentioned
Liquid Death Mountain Water (@liquiddeath) Instagram Website YouTube Taylor (@tayvalenz) Instagram Gary Vay-Ner-Chuk (@garyvee) Instagram Casey Neistat (@caseyneistat) InstagramRelated Links/Products Mentioned
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