Business is by far my favorite of the 3 pillars of building wealth. This is because there are endless possibilities. Much like real-estate there is very little that hasn't been done, but that doesn't matter. What does matter is how you do things. What separates you from other businesses. It's all about reaching your ICA (Ideal Customer Avatar) in a way that no one else is. But, how do you do so? What if your ICA is an employer you're trying to get a job with? What if you're in an oversaturated industry like custom T-Shirts? How do you build wealth when you're just starting a new business? Heck, how do you begin to just get customer's through the door?
