In this episode of the Speaking Business Podcast, Maria Franzoni is joined by Paul McGee, widely known as The Sumo Guy. Paul shares the real story behind building a long, sustainable speaking career, from losing his corporate job through ill health to becoming a bestselling author and one of the UK’s most recognisable keynote speakers.
They explore how S.U.M.O. (Shut Up, Move On) became a memorable and commercially viable framework, how Paul has kept his material relevant for over three decades, and why mindset, humour and practicality still matter more than slick performance. Paul also talks openly about fees, when speaking for low or no fee can make sense, how to judge success beyond audience applause, and what new speakers often misunderstand about turning passion into a paid business.
An honest conversation about longevity, relevance, and what it really takes to stay bookable in a crowded speaking market.
