How should you use Social Media in your real estate career? In two words you should be selective and frequent. Don't try to do too many things in loading your real estate marketing material online. Choose the social media channels that you understand and can fill frequently with content.
In the online world of commercial real estate brokerage, frequency is so important. Use your local property market awareness in a positive way with relevant and interesting posts to your prospects and clients online.
In today's podcast, John Highman shares some special ideas about the social media process in brokerage today.