Gyi Tsakalakis has a lot of interests but links are in the top 5. Kelly likes links too but isn't quoted like Gyi is.
Download our Link-Building Whitepaper!
"meh, links" - The Origin Story
It's great to have structured data, a fast website, and other SEO factors but Gyi proposes that link-building is the number one SEO tool to move the needle on ranking.
Challenge: If you have pages that are ranking without links, send them our way!