My Podner in this episode is Stan Friedman and he’s going to talk with us today about Customer Relationship Management software, or CRMs.
Time Stamps
Stan Friedman Intro
00:00:27
Segment 1
00:02:34
Get to know Stan Friedman
Segment 2
00:23:32
Topic Segment – CRM – Customer Relationship Management
Segment 3
01:07:51
Quickdraw Questions
Topics Discussed in this Episode
Brief history of CRM What is CRM today How is CRM used in franchising Can a franchisor get by without CRM at first When does a franchisor need to graduate to CRM How to choose a CRM What is FRM Solutions The features of FRM Solutions The types of information a franchisor need to be managing the juggling act that a franchisor has to do when business gets that busy Sortable, Reportable, and Dashboardable, Candidate Gate – Franchisee Gate Gating the candidate experience versus free reign Managing beyond acquisition
Stan Friedman
sfriedman@frmsolutions.com
404-936-8677
Skype - stanfriedman1
Kit Vinson
kit.vinson@franman.net
214-736-3939 x 101
Books Mentioned in the Episode:
Traction by Gino Wickman The E-Myth by Michael Gerber Seven Habits of Highly Effective People by Stephen Covey Spin Selling by Neil Rackham The Physics of the Impossible by Michio Kaku
