01. Practicing Effective Video for Business, Part 1

In Part 1 of The Video Reformation: A Podcast premiere, Storyboard Media principals Ben Oliver and Justin Plant introduce the 7 phases of practicing effective video for business and focus on the first phase: strategy. Ben and Justin define the term ‘practicing video’, outline the 7 phases of practicing video and the associated pyramid scheme, and then, explain in detail how to develop your own video strategy. And, of course, they try to land a Topo Chico sponsorship and get some of that fizzy water cash-money.