Deidre Paknad is the CEO and co-founder of Workboard (https://www.workboard.com/)
🕒 Time Stamped Show Notes:
00:00 – Nathan's introduction to today's show
0:25 – How Workboard has been built to help companies acheive their stragtegic priorities faster
1:20 – Why the average customer is around $125k annually
1:45 – How they launched the company in 2014
2:45 – Why they've raised $12M in total capital thus far
4:45 – How they've landed 50 enterprise customers
5:15 – How they are doing around $520k in MRR today
6:30 – Why they decided to upsell based on number of seats
7:30 – How they are aiming for a 6 month payback period going forward
8:45 – Why they are hitting 140% net revenue retention
11:0 – How they are professional services and coaching to drive stickiness
12:20 – Why they are landing deals for around $17k with payback right away
13:35 – How their team of 55 is based in the Bay Area
14:15 – Why they aren't looking to raised until April 2019
15:00 – How she would view a $100M acquisition right now
15:50 – Why they are looking for a four month ramp period on their sales team
16:50 – The Famous Five
