Hey, it’s Pam Didner here. So happy to do another episode of 7 Min Marketing from Portland, Oregon.
About a month ago, Carter Hostelley, President of LeadTail, hosted a dinner for his friend, Ted Ruben, who came to Portland to emcee a marketing event at Intel. He invited me to be part of that dinner and asked me to share my thoughts on overall content marketing trends. Just an informal chat. It was a very intimate dinner gathering with 8-10 marketing professionals. We talked about marketing trends, shared personal stories or just whatever topics that happened to come up at that time. Delicious meals. Great wine. Excellent conversations. Just what a great dinner party should be!
It was fun to see Carter again as I haven’t seen him for almost 2 years. The last time I met him, he had just moved to Portland from San Francisco. I asked him how he’s been doing. He told me that he has been super-busy. It turns out that he’s been doing quite well in the past 2 years and has grown his agency to almost 20 people. Dang. Well-done, Carter. And very impressive. So I asked him what any consultant or small business owner would ask: “How do you find your customers and prospects?”
To my surprise. Carter told me that he doesn’t do typical outbound marketing. Ok, that’s intriguing, If you don’t do outbound marketing, how do you get your prospects? His answer was one word: “Community.”
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