Heather Ricketts owns her own boutique political and nonprofit fundraiser and compliance firm. Today she’s sharing with us the realities of having a side hustle in order to find work that feels good in your soul, and how she structures her day for maximum productivity, which also keeps her aligned with her fiancé’s work schedule. We talked about the value of a supportive partner in building a business, both emotionally and financially.
Heather and her fiancé subscribe to the work hard, play hard mentality. With her fiancé’s six weeks of paid vacation, Heather was motivated to jump into entrepreneurship so she could schedule her own time off and enjoy the breaks together. But in building her own business, it required a tremendous amount of work and it took years for her to put boundaries in place with her clients. Now she’s much more confident in communicating her boundaries, and letting clients know when she is and isn’t available, without guilt.
TOPICS EXPLORED IN THIS EPISODE:
How Heather used a side hustle to test out a new job [ 6:27 ]
The realities of keeping your “real job” while exploring other opportunities [ 7:41 ]
The most undervalued marketing tool for your business [ 13:30 ]
Why Heather had to hustle harder in the beginning [ 14:28 ]
How Heather structures her day as a business owner [ 17:29 ]
One of the biggest struggles when starting a business [ 26:25 ]
How to deal with work FOMO when you’re on vacation [ 31:35 ]
The unsung heroes of our businesses and lives [ 34:38 ]
Why getting rid of vacation/sick days was a big motivator [ 39:25 ]
One the best ways to find work that you really love [ 46:00 ]
A weekly practice that Heather uses to connect with her clients more [ 49:58 ]
Boundaries have helped me to feel confident and capable enough to unplug.
I was an otherwise intelligent woman, except for the fact that I did not know my own boundaries.
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